jill silberstein

To launch Rocket's new brand message, “Own the Dream”, we embarked on a 7 day shoot in Los Angeles, New Orleans, and Montana shot entirely on Kodak’s new film stock to create an emotionally driven film that premiered at the Super Bowl. 

The film was set against a reimagined version of John Denver's, "Take Me Home, Country Roads," paving the way for a Super Bowl first. The broadcast spot aired and then seamlessly segued into an in-stadium singalong. As viewers returned from the ad break, the soundtrack to Rocket's film spilled over into the Superdome, with John Denver and 65,000 fans belting out the chorus. 

Thousands of rival fans in a live, unscripted moment of unity - with no backup plan.

The ad hit home, sparked tears, and the rare moment of togetherness resonated with a country longing for unity.

The film and activation led to 370 million social impressions, got #OwntheDream trending, earned 92% positive sentiment on social media, and drove 2 million visits to Rocket.com - a 5000% increase - during the Super Bowl.

After just a month, Own the Dream has generated 6.7 billion impressions, and driven the strongest purchase intent the category has ever seen. 

It’s even given John Denver new life, rocketing "Take Me Home, Country Roads" to its highest-ever chart position and driving digital sales up 378%.

Beyond the :60 film for the Super Bowl, we also created spin-off product focused spots as well as video manifestos, digital imagery, and OOH marketing.

It was a dream project from the start. This is proof that full client trust and alignment every step of the way resonated in each phase and facet of this campaign and is hopefully visible in the work!

Agency: Mirimar

My role: Executive Producer

Production Company: Biscuit

Director: Matthew Dillon Cohen

Editorial: Cabin Editorial

Editor: Dylan J Edwards

Color/Finishing/VFX: Kevin VFX

Music: Citizen

Audio Mix + Sound Design: Lime

Audio Engineer: Adam Primack

Photographer: Zach Gold

Airdate: February 9th, 2025

Longtime and real life friends, Josh Allen (QB of the Buffalo Bills) and Daniel Riccardo (F1 driver) come up with an idea to buy a racehorse, the rest is history…

Agency: Mirimar

My role: Executive Producer

Production Company: ArtClass

Director: Vincent Peone

Editorial: ArtClass

Editor: James Boger

Color/Finishing/VFX: ArtClass

Music: Citizen + Lil Nas X “Old Town Road”

Audio Mix + Sound Design: Citizen

Airdate: July 24th, 2024

Kim Kardashian competes against Jimmy Fallon at an internal focus group to see whose headphones make it to market. The big reveal happened on Jimmy’s show. Still imagery made it on wild postings around New York and Los Angeles. And staged text exchanges between Kim and Jimmy shared on social.

Agency: Mirimar

My role: Executive Producer

Production Company: ArtClass

Director: Vincent Peone

Editorial: Cabin Editorial

Editor: Chan Hatcher

Color/Finishing/VFX: Shepherd VFX

Music: Citizen

Audio Mix + Sound Design: Citizen

Photographer: Greg Swales

Airdate: August 14th, 2024

Kim Kardashian hires an assistant (Ben Marshall from SNL) to follow her around and play music throughout her day. He will do anything to make her happy, even if that means dunking in the pool.

Agency: Mirimar

My role: Executive Producer

Production Company: Arts & Sciences

Director: Mike Warzin

Editorial: Cabin Editorial

Editor: Chan Hatcher

Color/Finishing/VFX: Shepherd VFX

Music: Citizen + Billie Eilish “Birds of a Feather”

Audio Mix + Sound Design: Citizen

Photographer: Greg Swales

Airdate: October 15th, 2024

Pinterest’s internal creative team came up with this B2B campaign starring two media execs on a quest to tell the world why the P in Pinterest is for Performance. We utilized found footage to rear project on set behind rigged props while our heroines climbed ladders, drove cars, rode through the snow, and balanced on top of a moving train. Our amazing team of production and post-production partners really made these scripts come to life. In order to make the rear projection work, we added supplemental VFX and had to perfect the timing of the footage loop prior to shooting. It was a combo of old-school and new-school technology with a dash of comedy on top.

These were shot in Toronto and finished in Los Angeles.

Agency: House of Creative (Internal at Pinterest)

My role: Executive Producer

Production Company: Anonymous Content/Merchant

Director: Tim Godsall

Editorial: Arcade

Editor: Geoff Hounsell

Color/Finishing/VFX: Blacksmith

Graphics: Kurt Volk

Music: New Math

Audio Mix + Sound Design: Matt Miller @ Lime

Airdate: February 22nd, 2024

Sheet Metal Arts led the effort to launch the Fiat 500e in America. One night at the gallery, the Fiat 500e was on display and motivated the fictional statue named Dremius to break free of his marble confines and live like the italians do…

This was filmed along the Amalfi Coast and in Rome.

We also shot the Fiat 600 to create a version of the spot to run in Europe, the Middle East, and Africa.

In order to make the transition from statue to human realistic, we cast the actor first then modeled the statue using his actual features.

Agency: Sheet Metal Arts

My role: Executive Producer

Production Company: Buddy Films

Director: Federico Brugia

Executive Producer: Alessio Gramazio

Post Production: Logan

Post Producer: JR Tuason

Editor: Emile Douchette

Music/Mix: Mophonics

Mixer: Steph Altman

Airdate: March 12th, 2024

Code and Theory led the effort to launch a Burger King hot dog by featuring Snoop Dogg in their internal training video! The video was then leaked (intentionally) by BK employees and consumers/BK social fans went wild! 

Winner of a 2016 Cannes Lion in the Entertainment Category for Talent and Visual Storytelling

We also created a Span-lish version featuring la mujer magnifica, fabulosa y bonita, Charo.

Agency: Code and Theory

My role: Executive Content Producer

Production Company: Gifted Youth

Director: Evan Silver

Post Production: Union Editorial

Editor: Paul Plew

Original Music Composition: Dynamite Laserbeam

Audio Mix + Sound Design: Sound Lounge

Capri Sun’s Break Free campaign aimed to give kids a ride down the infamous yellow straw into magical juice worlds! These videos played as interstitials on YouTube.

Agency: Goodby, Silverstein & Partners

My Role: Freelance Agency Producer

Animation Company: Blink Ink

Director: James Papper

Music: Original Composition by Major Tom

This spot promotes various gaming consoles!

Agency: X-15

My Role: Freelance Agency Producer

Production Company/Director: O Pos/Spencer Riviera

Editorial: Hutch Co

Editor: Jim Hutchins

Finishing: Hutch Co

Color: Nice Shoes

Colorist: Oscar Oboza

Music: Future Perfect

Audio: Lime

A few spots to promote appliances, tv’s, and macbooks. Shot in LA and Austin.

Agency: X-15 in conjunction with Best Buy’s in-house creative agency

My role: Freelance Executive Producer

Production Company: Epoch

Director: Phil Morrison

Editorial: Hutch Co

Editor: Jim Hutchins

Post Production: Hutch Co

Music: Marmoset + Future Perfect

Color: Nice Shoes

Colorist: Oscar Oboza

Audio Mix + Sound Design: Lime

Best Buy’s 2022 Holiday Campaign! A variety of fun spots to promote in-store shopping experiences, electronic upgrades, ease and accessibility of using the Best Buy app, the variety of brands and the latest products, and the importance of family gatherings. Ho ho ho!

7 spots shot in 7 days in Los Angeles with various deliverables - :30s/:15s for TV and multiple social deliverables with various aspect ratios.

BTS Fun Fact: we used the same house in Hancock Park dressed in different ways for 5 of the spots!

Agency: X-15 in conjunction with Best Buy’s in-house creative agency

My role: Freelance Executive Producer

Production Company: Epoch

Directors: JILL (Phil Morrison + Joe Ventura)

Editorial: Hutch Co

Editor: Jim Hutchins

Post Production: The Mill

Music Licenses: Universal Music + Marmoset

Audio Mix + Sound Design: Lime

This Best Buy campaign promoted the new iPhone 14 and the interactive store in Charlotte.

Agency: X-15

My Role: Freelance Agency Producer

Production Company/Director: O Pos/Spencer Riviera

Editorial: Hutch Co

Finishing: The Mill

Audio: Lime

iPhone 12 product announcement on the Xfinity network!

Agency: Goodby, Silverstein & Partners

My Role: Freelance Agency Producer

Production Company: Revival Films

Director: Luis Peña

Editorial: Cut and Run

Editor: Aika Miyake

Music: Moses Sumney covering Fleetwood Mac’s “Go Your Own Way”

Finishing: The Mill

Mix: Lime

These photos were captured for the product launch of biodynamic and Austrian pumpkin seed oil, Physik.

Direct to Brand: Physik

Founder: Jenna Massey

My Role: Freelance Executive Producer

Creative Director: Vicen Akina

Photographer: Louis Dewynter

Series of social videos for Ciroc!

Agency: Special Operations/Wheelhouse

My Role: Freelance Agency Producer

Production Company: Special Operations

Director: Sean Field

Editorial: Special Operations

Music: House of Dae, Heavy Duty, Malaya

Finishing: Special Operations

Mix: Special Operations

Series of social videos for Uber Eats and McDonalds for Award Show season!

Agency: Anomaly

My Role: Freelance Agency Producer

Production Company: Directors Bureau

Director: Dugan O’Neal

Editorial: Cabin

Editor: Greg Scruton

Finishing: Shape and Light

Mix: Lime

Stuart Dill, a real Vital Farms farmer, explains how you can now trace your eggs back to the farm that they came from with the traceability stamp on every carton!

Agency: Preacher

My Role: Freelance Agency Producer

Production Company: Arts and Sciences

Director: Casey Storm

Editorial Company: Cartel

Editor: Kevin Zimmerman

VFX/Finishing: Cartel

Music: Jay Rothman at Mirrortone

Mix/Sound Design: Lime

This was a pro-active project where we pitched an idea to the client without a brief and sold it through. It was for Xfinity’s router called the Xfi Gateway.

Agency: Goodby, Silverstein & Partners

My Role: Freelance Agency Producer

Animation Company: Man vs Machine

Original Composition/Sound Design: EchoLab

Finishing: Jamm

Mix: Lime

Short film narrated by Liev Schrieber.

Featured at the One Cloud Fest, Atlanta Underground Film Festival, and winner of a Bronze Palm Award at the 2012 Mexico Short Film Festival.

Agency: Mother New York

My role: Executive Producer

Directors: Blaise Cepis & Scott Carlson

In honor of Chevrolet's centennial celebration, we created an online episodic series documenting the town of Bridgeville, home of the oldest Chevy dealership.

Agency: Mother New York

Production/Post: Mother Productions

My role: Producer + Casting Director

Winner of Cannes Lions for Sound Design 2012

Company: Sound Lounge

Mixer: Tom Jucarone

Sound Designer: Marshall Grupp

My role: Executive Producer for Sound Design + Mix

iPhone 11 product announcement on the Xfinity network and stores!

Agency: Goodby, Silverstein & Partners

My Role: Freelance Agency Producer

Production Company: Smuggler

Director: Guy Shelmerdine

Editorial: Spotwelders

Editor: Haines Hall

Finishing: Framestores

Music: “Temptation” by Screamin’ Jay Hawkins

Mix: Lime

Social content for new products at Starbucks!

Agency: Callen

My role: Freelance Agency Producer

Production Company: Humble

Post Production Company: Postal

Fridababy's first big video campaign featuring the trials and tribulations of becoming a new mom and how to survive. 

Agency: Special Operations

Creative Director: Brad Dixon

My role: Executive Producer

Production Company: Prettybird

Director: Rami Hachache

Post Production: Work Editorial

Editor: Mark Edinoff

VFX/Finishing: Blacksmith

Audio Mix + Sound Design: Sound Lounge

The Snapple re-enFACTment campaign partnered with creative collaborators to re-enact Snapple Real Facts. With over 800 Real Facts, there were more than enough options to generate substantial amounts of content across every platform. The content was primarily digital and consisted of videos, animations, gifs, vines, illustrations, photo series, a video game, a limited edition toy, tshirt design competition, a physical installation in conjunction with a PR event, illustrated drinking glasses, and even an original song. Content was released every Wednesday and generated 73 million earned organic media impressions and made Snapple the #1 tea brand on twitter and facebook.  

Agency: Code and Theory

My role: Senior Content Producer

For two years, Crate and Barrel worked with spokeswoman, Reese Witherspoon on TV commercials and online videos promoting merchandise for the Spring, Fall and Holiday seasons. In addition to the videos, we also captured a press photo on each shoot. I produced it all!

Agency: Preacher

My role: Agency Producer

Production Company: Various - see details below each video + photo

“Welcome Love In” is a doc series featuring real Chicago couples who registered at Crate and Barrel for their wedding. They share their stories, favorite merchandise, and advice for those looking to get married. These videos ran online and on social.

Agency: Preacher

My role: Producer

Production Company: The Bear

Director: Ben Steinbauer

In this holiday spot for Crate and Barrel, the savvy hostess is shown saving the day with her Crate and Barrel products as more and more dinner guests arrive. There's never a dull moment! This was filmed in Vancouver, Canada and edited in Los Angeles. The spot was cut into a :60, :30 and two :15s and features Brenton Wood's 1960s hit "Baby You Got It". These aired on TV, web, and social. 

Agency: Preacher

My role: Producer

Production Company: Tool of North America

Director: Brig White

Post Production: Cartel 

Editor: Kyle Valenta

Music License: Brenton Wood "Baby You Got It"

Audio Mix + Sound Design: Lime

Internal hype video for Color Wars at Code and Theory. Never happened but a girl can still dream and believe in company culture and camaraderie, right?

Agency: Code and Theory

My role: Senior Content Producer + Color Wars Captain

For this project, I worked directly with the Google Small Business marketing team to create original cover photos for their social channels. The photos featured small businesses in and around Nashville, Tennessee. Each business incorporated the "All for Small Biz" tagline in a creative and interesting way. The result - an embroidered jacket, an original eye chart, personalized cake, and a custom marquee.

Client: Google Small Business

My role: Producer + Casting Director/Location Scout

Photographer: Joy Jacobs

The Maybelline trend photo series featured various products in beauty and lifestyle images shot on location. These photos were part of the blog portion of the Maybelline site as well as in banners and in sponsored content on Refinery 29.

Agency: Code and Theory

My Role: Executive Content Producer

Photographers: Soraya Zaman, Devyn Galindo, Alexandra Gavillet, Ben Morris

The Maserati Global marketing team came to us looking for an iconic brand video. We wrote a script focused on the trident, sourced footage, and composed an original track. Turned out to be pretty epic!

Agency: Code and Theory

My role: Executive Content Producer

Editor: Cameron Yergler at Cutters

Composer: Jay Rothman at Mirrortone

The Dr Pepper “One-of-a-Kind” digital content series featured authentic Dr Pepper fans who have a one-of-a-kind talent. They range from fashion bloggers to professional football players. 

Agency: Code and Theory

My role: Senior Content Producer

The ideal balance campaign was a sweet family centered promotion of Angel Soft bathroom tissue.

Agency: Deutsch

My Role: Freelance Senior Producer

Production Company: Rakish

Director: Matt Smukler

Post Production: Steelhead

Editor: Gabriel Britz

The Crate and Barrel Black Friday and Holiday campaign was a fun and dynamic way of showcasing the products online in banners and social posts. These also ran in print ads in newspapers across the country.

Agency: Preacher

My role: Producer

Photographer: The Voorhes

In alignment with Chandon's "Let's Catch Up" campaign, we created social content on a monthly basis featuring the product in different tabletop and lifestyle scenarios.

Agency: Code and Theory

My role: Executive Content Producer

To promote the new Colossal Chaotic Mascara, Code and Theory worked in conjunction with beauty agency, Gotham, to create consistent content above and below the line. Code and Theory focused on the :90 web film as well as cutdowns that were featured across instagram, facebook, snapchat, and youtube. 

Agency: Code and Theory

My role: Executive Content Producer

Director: Anthony Mandler

With the guidance of essie brand ambassador and creative director of Paintbox, Julie Kandelec, we created a series of how to videos of trendy nail art using essie products. The videos lived on essie’s website and social channels.

Agency: Code and Theory

My role: Executive Content Producer

Marc Ecko came to Droga5/SMUGGLER in 2006 for help reinforcing his brand’s graffiti heritage and street cred after several years of becoming increasingly mainstream. So Droga5/SMUGGLER identified the most outrageous place a graffiti artist could tag—Air Force One—and staged a video of a group of artists doing just that. The video then “leaked” as breaking news, receiving 23 million unique views within the first two weeks of its release. It became one of the first successful viral ads and was reported on by more than 17,000 global news outlets. With a single two-minute video and zero media dollars spent, Droga5/SMUGGLER created a sensation that caused the Pentagon to deny the video’s authenticity three times and reinvigorated the Ecko Unltd brand.

2007 Creativity Award Winner

COMPANY: Smuggler

MY ROLE: Production Coordinator

DIRECTOR: Randy Krallman

For a limited time offer, Burger King brought back the YUMBO - a hot ham and cheese sandwich. It first debuted in 1974 so we decided to bring back all of Burger King's social channels to 1974. We also created a 1-800 number for fans to "like" or "leave a comment" the old fashioned way. 

Agency: Code and Theory

My role: Senior Content Producer

Photographer: Joy Jacobs

For the launch of Maybelline Color Blur (a lip product with a built in smudger), we created simple videos demonstrating the vibrant shades as well as the product's versatility. The videos lived on Maybelline's social channels as well as on their website.

Agency: Code and Theory

My role: Executive content producer

We created hundreds and hundreds of photos, gifs, and short videos to maintain an active and current social feed for Maybelline. We had shoots every week in our in-house studio and around NYC. In addition, we had a 2nd unit team on larger shoots to capture step by step applications, before and after, bts, and products on set. 

Agency: Code and Theory

My role: Executive Content Producer

Working very closely with the essie digital marketing managers, we produced shoots on a monthly basis depicting new shades, seasonal inspirations, and nail art looks. These were shot at our in-house studio with hand models and a skeleton crew. 

Agency: Code and Theory

My role: Executive Content Producer

NBC Universal came to Mother in search of some new promotions for their local owned and operated affiliates. We in turn created Mother Productions, an in-house production and post-production team, and created hundreds of spots. 

Agency: Mother New York

My role: Executive Producer

Maybelline CITY kicked off in 2012 as a blogozine featuring an it team comprised of make up artists, models, and influencers showcasing make up and fashion trends. It was part of the Maybelline.com site and each issue was updated on a monthly basis. It was comprised of multiple modules from videos to inspirational photos to interactive experiences linked to social feeds. 

Agency: Code and Theory

My role: Senior Content Producer

Depeche Mode's lead-singer, Dave Gahan, performs "Kingdom" off his second solo album Hourglass.

Director: Jaron Albertin

My role: Production Manager

Photo shoot featuring Karen Elson for BCBG shot at Pier 59 studios in New York. 

Photographer: Patrick Demarchelier

My role: Production Manager

Photo shoot featuring Gerard Butler for GQ.

Photographer: Nathaniel Goldberg

My role: Production Coordinator